Being able to track, measure and report on results accurately is the most important part of any online campaign, as this will allow us to tie clicks, costs, conversion, customers, revenue and profit back to the keyword, source, medium or channel that generates the best results, as wel as the ones that don’t, allowing us to control and optimise activity across channels according to performance and potential within the market.

My experience allows me to holistically review and setup accurate tagging and tracking across channels, which means we will be able to track, measure, report on and optimise our results across channels.