Acquiring new, loyal customers is extremely difficult and expensive (because it’s what everyone is trying to do), therefore it’s essential that new customer are retained in order to increase repeat order rates, lifetime value, revenue and profits generated from these.

Segmenting existing customers from new ones allows us to target these separate with specific campaigns, messaging, budgets and KPI’s, in order to ensure that each of these key audience groups is targeted and resourced appropriately.

Over the years I have created and developed a series of unique strategies and methodologies that allow us to identify, target, optimise, analyse, report and grow each of these audiences individually, resulting in incremental growth business wide.