Is the fastest and most efficient way to target specific audiences who are searching for your products or services right now, as it allows us to target individuals according to their search query, location, device, demographics and specific interests when they search on Google, Bing or any other search engine.
Keywords, ad groups, campaigns, ads, audiences, extensions (such as sitelinks) and landing pages can all be optimised and customised according to a specific target audience and business objectives.
Over the years I’ve managed millions of pounds in Paid Search budgets for a wide range of brands with six & seven monthly figure budgets.
4,280% INCREASE IN NEW CUSTOMERS
Find out how one strategy increased new customers by 4,280% (YoY) during a well known high street retailers key Christmas period.