Should be at the heart of any good digital marketing strategy. It’s essential that all digital channels integrate harmonously as one, towards a common, overarching set of objectives or KPI’s such as new customers, sales, revenue, CPA or profit.
Each channels performance influences one another.
A strong Digital PR strategy will affect SEO rankings positively. Boosting Influencer activity via Paid Social will increase reach and sales. Integrating Search Channels (PPC & SEO) as one will allow a brand to invest budget more wisely and generate incremental results, and having a website without good CRO will make everything pointless.
I have an excellent understanding of how each digital channels works and it’s wider impact across other channels, which allows me to seamlessly integrate these with one another, resulting in highly profitable, exponential growth across channels.