The Email channel allows us to communicate with customers directly in their inbox, with customised, tailored messaging which can entice them to visit our website and carry out an action, be it enquiring on a service or purchasing a product, Email is a great way to engage with users online.

Integrating Email activity with wider channels, in order to ensure a concise, unified message across platforms, with a clear objective and target audience in mind is key to carrying out successful prospecting and retention activity online.