Direct mail is a very efficient and cost effective way for us to get a clear message or offer in front of our target customers.
In todays day and age where the digital landscape is significantly saturated with multiple advertisers all trying to capture the users attention online, direct mail allows us to cut through the noise and get a very specific message in front of our key target audience. Direct mail also allows us to track and measure results accurately, between offline and online.
Integrating offline and online marketing activity is key to increase new customer acquisition and customer loyalty/retention across channels. Over the years I’ve planned, launched, measured and reported on a number of direct mail strategies with great success.