Customer relationship management platforms provide us with invaluable insight into our customers, which is essential for us to profitably scale our business and grow. It’s also necessary in order to separate new customers from existing and target each audience pool accordingly.

Existing customer knowledge (age, gender, location, AOV, repeat order rate and other key metrics) allow us to gain a understanding of our customers needs and necessities.

Integrating CRM with wider marketing activity has allowed me to generate a ten-fold increase in new customers for numerous brands over the years and is key to scaling any online business profitably and effectively.